What We Do
Throughout her career and as owner of Casey, Inc., Dennise Casey has led client initiatives through collaboration and creative thinking, offering an outside perspective and encouraging new ideas. From corporate branding to crisis management and from public relations to paid media, Dennise builds on existing strengths to help clients achieve their goals.
She develops and executes detailed plans for earned media, paid media, communications, strategic initiatives and more. She maintains relationships with the Vermont press corps, and with national and regional media. Dennise builds and executes earned media and paid media plans including opinion editorial placement, letter campaigns and press releases. She writes and produces successful TV, radio, mail, phone and social media campaigns.
Dennise believes that good campaigns are informed campaigns. She has written and fielded dozens of public opinion surveys (polls) across the country to determine customer satisfaction, policy issue support and to test corporate messages and image. As part of her research experience, she has conducted consumer and political focus groups providing thorough analysis of research data to evaluate opinion and inform strategy.
Dennise provides ongoing strategic advice to organizations and assists them in developing and maintaining positive customer, stakeholder and public sector relationships.